Why we are Worthy.

 

 

A great self-care regimen is more than just skincare—it’s self-love in action. We’re here to help you feel good in your skin, not just because it’s glowing, but because it’s yours.

Founded in 2019, Worthy is a vibe, a movement, and a reminder that you are already enough. Our products are all-natural, fair-trade, cruelty-free, and crafted with intention—but let’s be clear, this isn’t just about ingredients. Each formula is infused with Solfeggio frequencies, like 528 Hz (the frequency of love), and sound healing to elevate your energy while it nourishes your skin. Because you deserve more than basic self-care; you deserve rituals that pour into your whole being—mind, body, and soul.

This brand was born from my own story. Hi, I’m Joy Soul, and I created Worthy after surviving some of life’s hardest seasons—divorce, homelessness, and the fight to rebuild my life from the ground up. Those challenges taught me one undeniable truth: no matter what you’ve been through, you are WORTHY. Period. And now, I’m here to share that truth with you through luxurious products and affirmation music that center you, celebrate you, and remind you to show up for yourself.

At Worthy, we see beauty in every shade, every texture, and every story. Because your skin isn’t just skin—it’s your history, your resilience, your expression. So, let’s honor it, together.

You are Worthy. Always have been, always will be. Let’s make sure you feel it, every single day.

Enjoy Affirming,

 

- Joy + Soul